Aug 19, 2025
High demand and supply issues drive prices to 23 dirhams per kg
In recent weeks, Morocco has witnessed a significant rise in chicken prices, with costs reaching 23 dirhams per kilogram (EUR 2.19 /kg) in various popular neighborhoods. This increase comes amid a heatwave and heightened demand, affecting both consumers and the poultry industry.
Background
Despite earlier assurances from poultry industry professionals that summer prices would remain below 20 dirhams per kilogram (EUR 1.90 /kg) due to a robust supply, the market has experienced unexpected shifts. Several factors have contributed to this price surge, including increased demand from restaurants and wedding celebrations, as well as higher feed costs. The extreme heat has heightened the situation by causing the death of poultry flocks and reducing the viability of eggs, particularly in facilities lacking adequate cooling systems.
Market Implications
The poultry market in Morocco is currently facing several challenges. According to union official Abdelkrim Kadouri, the supply chain has been disrupted by a decrease in the number of chicks, with weekly production in early July falling below 9 million, compared to the usual 10 million required to meet demand. However, a recent rebound in production is expected to help stabilise prices within the next six weeks.
Furthermore, the poultry federation has highlighted the impact of rising costs for imported feed, energy, and transportation. Speculation by middlemen has further fuelled the price increase, prompting calls for tighter market oversight to prevent further volatility.
Consumer Concerns
The price hike has sparked frustration among Moroccan consumers, who are already grappling with the economic pressures of inflation. Consumer rights advocate Redouane Zouitni has emphasised the need for measures to protect consumers from excessive price fluctuations, particularly during periods of high demand and environmental stress.
In conclusion, the Moroccan poultry industry is navigating a complex landscape of challenges, from climatic impacts to supply chain disruptions. While a rebound in production offers hope for price stabilisation, the industry must address underlying issues to ensure long-term resilience.