Rising demand and imports create opportunities for European exporters

The Middle East is rapidly becoming a pivotal market for poultry exporters, including those from the European Union. With the region's population expected to grow by 20 million by 2029, the demand for poultry meat is set to increase significantly.

Market Dynamics

The Middle East's burgeoning poultry market is driven by several factors, including population growth, urbanisation, and government initiatives to enhance food security. Despite efforts to boost local production, the region remains heavily reliant on imports to meet its consumption needs. Wealthier Gulf states, such as Saudi Arabia, the UAE, Qatar, and Bahrain, are particularly attractive markets due to rising incomes and limited domestic production capacity.

Import Trends

Historically dominated by Brazil due to its competitive pricing and halal-certified supply chains, the Middle Eastern poultry import market is witnessing increased competition. European suppliers, along with those from Ukraine, Russia, and Türkiye, are making inroads as they seek to diversify their export destinations. Currently, only about 5% of EU poultry exports are directed to the Middle East, primarily to the Gulf states.

Challenges and Opportunities

While European producers benefit from high production standards, these also result in higher costs compared to competitors from other regions. This price disparity poses a challenge in a market where cost is a decisive factor. Polish poultry companies, for instance, are focusing on product quality to carve out a niche in the Middle East. However, the region's evolving regulatory landscape, such as Saudi Arabia's move towards greater self-sufficiency and new agricultural practices, could impact import dynamics.

Strategic Outlook

Despite these challenges, the Middle East remains a strategic focus for European poultry exporters. As global trade patterns shift, the need for geographical diversification becomes more pressing. European firms are keen to expand their presence, leveraging high standards as a selling point, even as they navigate regulatory and cost-related hurdles.

The Middle Eastern markets have for many years been attractive destinations for EU exports of poultry meat as fresh, frozen or processed products, especially to the Gulf states in the region.

Stig Munck Larsen from the Danish Agriculture and Food Council

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