RaboResearch forecasts 2.5% annual growth driven by competitive pricing

The global poultry meat sector is poised for continued expansion through 2026, with an anticipated annual growth rate of approximately 2.5%, as detailed in the latest RaboResearch report. This follows a consistent growth trend of around 3% per annum over the past three years.

Background

The sustained growth in the poultry meat sector is largely attributed to the competitive pricing of chicken compared to other protein sources such as beef and eggs. This price advantage makes chicken an attractive option for consumers worldwide. Furthermore, economic improvements in key emerging markets, including Asia, the Middle East and Africa (MEA), and South and Central America, are bolstering demand.

Market Implications

The report highlights that the affordability of chicken is a significant factor driving its consumption. As consumers seek cost-effective protein options, chicken's lower price point compared to beef and eggs positions it favourably in the market. Additionally, the rise in popularity of weight management products like Ozempic, which often include chicken as part of the recommended diet, may further enhance chicken consumption.

RaboResearch's projections suggest that the poultry sector will continue to benefit from these economic and dietary trends, potentially leading to increased production and trade opportunities. As demand rises, logistics and supply chain operations will need to adapt to ensure efficient distribution across global markets.

Conclusion

Overall, the outlook for the poultry meat sector remains positive, with growth expected to persist due to its competitive pricing and the economic resurgence in emerging markets. Stakeholders in the meat industry should prepare for increased demand and explore strategies to capitalise on these expanding opportunities.

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