Projected to reach 3.5 million tons and $17.8 billion

The European market for poultry meat preparations is on a trajectory of growth, with expectations to reach 3.5 million tons and a market value of $17.8 billion by 2035 (EUR 15.30). This growth is driven by sustained demand and increasing per capita consumption across the continent.

Market Overview

In 2024, the market for poultry meat preparations in Europe reached a consumption volume of 3 million tons, valued at $13.4 billion (EUR 11.51). The United Kingdom, Russia, and Germany emerged as the largest consumers, while Russia, Germany, and Poland led in production. The market is characterised by robust international trade, with the UK being the largest importer and Poland the leading exporter.

Growth Drivers

The anticipated growth in the market is underpinned by a steady increase in demand for poultry meat preparations, particularly in countries like Ireland, which has the highest per capita consumption at 20 kg per person. The market is expected to expand at a compound annual growth rate (CAGR) of 1.2% in volume and 2.6% in value from 2024 to 2035.

Trade Dynamics

International trade plays a significant role in the market's dynamics. The UK leads in imports with 379,000 tons, while Poland tops exports with 257,000 tons. The import and export activities are expected to continue growing, further fuelling the market's expansion.

Market Implications

The growth in the poultry meat preparations market suggests a positive outlook for producers and exporters, with increasing opportunities in both domestic and international markets. The market's expansion is likely to influence pricing strategies, logistics, and supply chain operations across Europe.

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